Say goodbye to stubborn tangles and breakage with As I Am Long & Luxe Strengthening Conditioner. Packed with the nourishing power of Pomegranate, Passion Fruit, and Hydrolyzed Lupine Protein, this ultra-hydrating formula restores moisture, softness, and shine while strengthening every strand.
💦 Instant Hydration & Strength:
✔ 50% improvement in ease of combing
✔ 60% reduction in hair breakage
✔ 50% increase in scalp hydration
✔ 9% boost in hair moisture after just one wash
✨ Why You’ll Love It:
✔ Effortless detangling for curls and coils
✔ Deeply hydrates and locks in moisture
✔ Creates the perfect environment for healthy hair growth
✔ Gentle enough for daily use & color-treated hair
✔ No harsh ingredients – No Sulfates, No Parabens, No Phthalates
Transform your wash day with the As I Am Long & Luxe Strengthening Conditioner – because your hair deserves the best!
Aqua/Water/Eau, Punica Granatum Fruit Juice, Glycerin, Cetearyl Alcohol,Cetyl Alcohol, Behentrimonium Chloride, Passiora Edulis Fruit Juice, Hydrolyzed LupineProtein, Betaine, Punica Granatum Seed Oil, Linum Usitatissimum (Linseed) Seed Extract,Cocos Nucifera (Coconut) Oil, Niacinamide, Phytosterols, Keratin, Hydrolyzed Keratin,Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract,Equisetum Hiemale Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract,Tocopheryl Acetate, Piroctone Olamine, Fragrance/Parfum, Sodium Benzoate, DipropyleneGlycol, Quaternium-80, Propanediol, Ethylhexylglycerin, Stearamidopropyl Dimethylamine,Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6,Phenoxyethanol, Caprylyl Glycol, Polyacrylamide, Citric Acid, Maltodextrin, BenzylBenzoate, Limonene, Beetroot Red, Linalool, Red 33/CI 17200.
• Wet hair thoroughly
• Rub a liberal amount within palms and distribute throughout hair
• Work product through hair and massage scalp with fingertips as you would a conventional shampoo
• Carefully detangle hair with a wide-tooth comb
• Rinse well
• Repeat only if necessary to remove excessive product build up or for further scalp cleansing.
• Follow with conditioning. Use either As I AmHydration ElationIntensive Conditioning Treatment or As I AmLeave-In Conditioner.
Tips:
• Make sure to detangle completely during either the shampoo step or the conditioning step, while the hair is soaking wet and saturated with the product you are using. Detangle with a wide toothed comb or, if you prefer, a paddle brush. Only after detangling should you proceed to the final rinse.
• While shampooing, keep hair in a smooth downward alignment as you lather. Doing otherwise, (bunching, scrubbing, vigorous scrunching, etc.), may cause extensive tangling.
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